The West End Bar & Grill offers a fresh dining experience a stones throw away from New York City’s Theater District. Amid the hectic nature of Times Square restaurants, the West End stands out by providing a comfortable retreat. Their lighting design serves as an invitation to linger in West End’s rich mahogany interior. Liquor shelves are lined with RBG 2.2, illuminating beverage options with an enticing glow. The subtle light from our Variable White Amber RibbonLyte illuminates the underside of the bar, showing guests that it is their attention to the little things that sets West End apart.